Real Estate Signs – How Signs Build Your Market Share Faster

When you want to build your territory and your image as a salesperson in commercial real estate, signboards are a critical part of the process. The same fact applies if you are a leasing person wanting to attract tenants and landlords to your services.

Signboards get your name into the market. The more signs you have placed on local properties, the better it is for you. More listings and more commissions are thereby possible. Signboards help the telephone enquiry that comes to you.

Whilst the signboard importance may seem obvious, it is overlooked and not sufficiently respected in many ways. The signboard for sale or for lease on numerous properties, tells people that you are active and generating business. The outcome of getting more signboards on properties for sale or for lease has two immediate benefits. They are:

# Generating enquiry for your database. That will be people or businesses that may want to lease or purchase property in the area.
# Creating an image of you as the agent that controls the activity in the market. More landlords and property owners are likely to be attracted to you and use your services.

Signboards are what you need to build your market share as a real estate agent, and these rules below should be maintained.

1 Prominent position on main roads and highways should be taken where possible.
2 The placement on the property should be good so that it is clearly seen from the road.
3 Consistency in signboard layout and design is essential to build your brand as a real estate person and business.
4 The sign should be well maintained. This means that any damaged signs have to be fixed and replaced at the earliest possible time. Damaged signs send the wrong message about you and your business.
5 Avoid putting your sign on a property that is already featuring many other agent signs. You just become one of a number and the property sends the wrong message to the market. That is usually “no person is interested” as the property is overpriced or over-rented.
6 Choose colours on the signboard that are strong and business related. That will usually be red, white, black, blue, and yellow.
7 Use less words and simple layout on the sign so the message can be read by a passing motorist.
8 Always feature your name on the signboard with a contact telephone number that is available 7 days per week.
9 Put a reference on the signboard to your website and email so the person can go to your website if they so wish and make contact with you.
10 With signs that are specially prepared for a particular property, make sure the sign has a title heading that draws interest, and have simple dot points detailing the features of the property.

Signboards are a cheap and effective way of promoting the property, your real estate business, and your own name as a real estate specialist. With every listing you should be placing a sign on the property where possible. The only exception to this is the off market deal where confidentiality is desired for any special reasons.

Real Estate Investing – The “Business Plan” and Developing a Market Analysis – Part I

Market analysis is the beginning part of your real estate investment business plan.

What Is Your Target Market?

The first question is what is your target market? These are extremely, extremely critical questions. I don’t think anybody can go through this business plan without addressing that question.

For example, it could be a town that you want to invest in. It could be a zip code. It could be an area code. It could be a part of a town or part of a county or something like Philadelphia that is a very large city. I don’t know how many people we have, 4 or 5 million people, something like that, but Philadelphia is broken up into probably 80 or 90 different neighborhoods. If you wanted to invest, you’d probably pick two or three neighborhoods – that’s it.

As a small real estate entrepreneur, you certainly would not be investing in “Philadelphia.” That’s way too large and way too diverse. There are low-end sections of Philadelphia and there are extremely high-end areas. You would pick two or three neighborhoods that you’d want to invest in. Again, you’d know every single street. You’d know what the prices are. You’d know what the rents are. You’d be the expert.

Narrow Down Your Target Area

Again, try to narrowly define your target area. Where is it? I would estimate that you’d probably need to pick an area that is anywhere from 15,000-30,000 houses. That is a nice size community – not too large, not too small. There should be plenty of deals within a community of 15,000 to 30,000 houses. I would not suggest that you start looking at cities with 500,000 or more. That’s just way, way too big. There’s no way you can become an expert on that area.
The whole point here is, as a private lender, why would I want to invest with you? If you’re not the expert and you don’t have the specialized skill or expertise, if you’re going to be all over the world and have no special skills, why would I want to invest with you? If you tell me, “I’m only going to invest in this small little community, and I know the last 10 sales on that street, and I know what they average,” now you’re starting to pique my interest. Now you’ve demonstrated that you’ve got some really specialized skills, so that’s why we go through this process.

Other Things to Consider

Other things you’re going to need to address –

· What types of properties are you going to be buying?
· Are you going to be buying single-family homes?
· Are you going to be buying duplexes?
· Are you going to be buying apartment buildings?
· Are you going to be doing commercial buildings?
· Are you going to be doing small strip malls?
· Are you going to do multi-unit buildings with commercial at the bottom and residential at the top?

It’s not important what you pick. It’s whatever you think you’re good at and you like. But it’s important that you do define what that is. I don’t want you saying, “I buy real estate.” That’s not really meaningful to anybody. I want to hear, “I buy apartment buildings with anywhere from 10 to 25 units in this town. That’s the type of real estate investor that I am.”

So again, think that through. Define it. You’re going to hear that all through this process, I want you to narrow down your focus. I do not want you to expand your focus bigger because you’re afraid of losing a deal 50 miles away. There are plenty of deals close by. You do not need to go far away.

Diversifying Commercial Market Ruling Pune Real Estate

Pune real estate market is rapidly growing following the Indian real estate trend. The real estate activities are happening at extensive rate in commercial sector of the city. Pune commercial real-estate is developing at a breakneck speed. Retail outlets and malls are mushrooming everywhere to meet the rapid retail boom and the increasing purchase power parity of the middle class. With multiplexes and malls and retail outlets being the popular category, the values of commercial properties in Pune have shot through the roof. Pune developers are increasingly constructing commercial property to meet specific themes in mind.

For instance road-facing commercial complexes with large open area and floor area to accommodate number of commercial ventures is the latest trend in Pune. These real estate buildings are occupied by automobile showrooms as well as theme restaurants. The CBD areas of the city such as Deccan, MG Road are seeing a transition as old real estate buildings are being sold to the commercial owners and for constructing high-rise commercial projects. Large floor plates make these projects flexible in nature to house different commercial organizations.

Pune commercial real estate values are increasing and the current value at Central Business District is approximately Rs 4,000-6,000 per sq ft. Pune Real Estate Builders have started building residential complexes adjoining commercial building to provide an integrated solution to both residential as well as commercial patrons.

Commercial real estate activities in the city are covering the areas such as Bund Garden Road, Dhole Patil Road, Station Road and RTO and has given way to multiple emerging micro-markets like Kalyani Nagar, Senapati Bapat Road, Mundhwa, Aundh, Baner and Yerwada. Even the peripheral locations such as Hinjewadi and Wakad in the west and Nagar Road, Hadapsar Road, Kharadi and Sholapur Road in the east, offer real estate buildings for new offices and expansion plans, thereby making Pune a diverse growth market.