Professional Real Estate Marketing For Business

The people involved in this property transactions include buyers, sellers, lenders, insurance companies, legal entities and buyer and seller real estate agents. Each of these professional groups may target the same clients with different types of services on offer. Property transactions involve a multitude of professional inputs to achieve successful outcomes. Buyers of property have different motivations and levels of economic strengths. This makes choices depended on personal or business circumstances. The various types of property offered cater for the varying purchaser needs.

Agents representing owners and purchasers of property target buyers and sellers primarily. Lenders are focused on the lending needs of clients involved in property dealings. Insurance companies provide all manner of coverage for owners of property. They very often place emphasis on their low rates relative to competitors.

Non electronic advertising includes mass type mailing to targeted residential areas. Many real estate agents holding listed properties open on weekends for buyers and sellers also use these functions as lead generators. Other more traditional forms of advertising include contact information and business promotion advertised on vehicles. Many also use printed media outlets which may the national, regional or local. Cold calling on the telephone can also be incorporated.

The twenty first century has seen a revolution in commercial, residential and industrial property advertising channels. One such channel many successful professionals harness is online advertising through websites. These websites can be developed to match client specifications by website programming entities and business concerns. The key is effectively targeting the provider of the services area of expertise to client needs in order to generate more business.

Websites come in different forms and are designed for different types of business providers of property related services. One common factor relevant to all websites is the professional design. These sites should be easy to navigate, have content that is relevant to the targeted searchers and have a compelling marketing message.

Social media services are fast becoming indispensable for a significant number of business entities providing property know how for the public. There are various and growing numbers of these mediums for advertising purposes. The most effective media outlet for each business or self employed entity must be investigated as competition exists. Standing out from the pack is always a key goal.

For professionals in the property business enhanced real estate marketing is vital. Traditional forms include open houses, referrals, bulk mailing to targeted areas and street signs. Many focus on the web centric ways of advertising. This includes the provision of websites with online search engine capabilities. The increased potential reach capabilities of web based self promotion makes this approach increasingly appealing. Whether more traditional or new innovative web based are utilized the generation of new leads and growing the business is paramount.

YouTube for Commercial Real Estate

YouTube is the hottest new (is it really new?) medium for online marketing. And it couldn’t be more perfect for our use – commercial real estate. If your business has an online component you could and should be promoting it via YouTube!

YouTube was started in early 2006 by 3 former PayPal employees (for $11.6 million) and sold in October 2006 to Google for $1.65 billion. To this day YouTube continues to operate independently from Google and in fact still looks and acts like it’s pre-Google days.

How can YouTube help for online marketing?

Today YouTube consistently ranks in the top 5 websites with other greats such as Google, Yahoo, Wikipedia, Facebook and eBay. YouTube gets close to 80 million visitors per month and not surprisingly is replacing traditional TV for many users. YouTube viewers average 164 minutes per day and traditional TV just 130 minutes. Where would you rather get out your marketing message?

Traditional YouTube videos can do the following for business:

· Inform and Sell

– If you have a property listing then this would be perfect for getting your property known. A good presentation containing most pieces of information can attract more people(viewers) to your service.

– The goal is to provide enough information about your service that would then attract the viewer to visit your website for additional details & information.

· Educate and Sell

– Otherwise known as a “how to” video pointing to the service you are providing. Great for selling your service.

· Entertain and Sell

– The best!

How can you use the YouTube for Commercial Real Estate?

· Brand Awareness (You and/or your company are the brand)

· Company Introductions

· So prospects can “Know, Like, and Trust You”

· Adding Value

· Property Listings (Leasing)

· Sales Listings

· Tenant Rep Requirements

· Virtual Property Tours

· Client Testimonials/Success Stories

· Property Management

· Consulting

· Recruiting

· List Building

· Lead Generation

· Training

· Expert Presentations

· Business Video Blogs – aka: Vlogs

· Executive Speeches

· Seminar Series

How Does YouTube fit in Your Overall Marketing Plan?

· Email Campaigns

· Website/Blog

· Pay-Per-Click

· Facebook

· Twitter

· Traditional Mailings/Postcards

· Calling/Canvassing

Tips for YouTube Video Content

· Be Entertaining

· Be Informative

· Be Authentic

· Keep It Short

· Stay Focused

· Rehearse/Make An Outline

· Communicate A Clear Message

· Keep It Fresh

The bottom line? Video as a strategy for marketing your commercial real estate business is a winner – maybe even the number one way – give it a try today.